ITV Celebrates Current and Future Success

Like most other freelancers, I never quite know what’s coming next.  My mixed CV includes everything from low budget music videos and product films to full-blown documentaries, educational films and VIP interviews.  Rarely though, do I stumble across opportunities to work independently alongside multiple A-list celebs and key public figures on behalf of a mainstream broadcaster.  Recently, I was given the chance to do just that with ITV.

Organised by DesignScene Ltd (London), The Big Roadshows tour the UK showcasing ITV’s biggest successes in advertising, drama and entertainment as well as its new work in progress.  In a live show format, celebrities speak to ITV executives about the programmes, features and developments that have made the biggest impact in broadcast television.  The show also features some impressive AV including large screen excerpts from the channel’s flagship productions.

alesha1My role was to film three live shows hosted by Lorraine Kelly and featuring performances from Alesha Dixon.  It was staged at three mainstream venues including Old Trafford, Leeds Royal Armouries and Barbican, London.

Commissioned by DesignScene and reporting to ITV management, my brief required multi-camera coverage and supply of rushes to ITV post production staff.  Despite the show being large in scale and performed to an audience of several hundred guests, I had been given sole responsibility for capturing the event.

Following the show, I teamed with ITV journalists to produce around twenty short interviews with staff and management including ITV Chief Executive, Adam Crozier.

The brief provided a uniquely high-level challenge but one which I enjoyed very much.  I left with renewed admiration of ITV’s world famous presenters and performers, not to mention the channel’s achievements in consistently providing us with first class drama and entertainment.  Working alongside ITV staff with an international crew of production freelancers put together by DesignScene was a real privilege, and the efficiency of that team was certainly something to aspire to on all future projects.