Youtube is changing the way we consume media. Vast audiences are now more often than not, choosing to access short, specific video content through free on-demand services like YouTube, rather than sitting in front of their TVs.
ChannelPlan is the name given to a new service designed to provide everything you need to produce a low cost TV-quality YouTube channel for your brand, product or service.
This month my latest ChannelPlan project, ‘One Minute Flight School’ arrives on YouTube. The new channel has been designed for student pilots and sport aviation flyers, to provide useful bite-sized tips encouraging responsible practice and structured learning. Programmes feature expert advice presented by flight instructor and examiner, Deepak Mahajan of London Airsports Centre, a flight school which has been operating for over 20 years.
One Minute Flight School has been produced as part of the ‘ChannelPlan Basic’ service. This low cost, no obligation service provides three short broadcast-quality videos produced in a single half-day shoot. The videos also receive customised music, graphics, branding, a dedicated YouTube channel, a Google Plus page and search engine optimisation to ensure that content is highly visible in Youtube and Google searches.
The unique no-obligation structure of ChannelPlan basic allows London Airsports to buy additional ‘packs’ of three videos whenever they need, or can afford to invest in them. Ideally, clients are encouraged to purchase one low cost pack at the end of every third week. This allows the YouTube channel to receive one new video update every week, giving viewers a good reason to visit regularly. Consistent content updates are recommended in order to retain channel subscribers.
YouTube generates a perpetual stream of traffic by redirecting its users to related content, featured playlists, trending themes and more. In simple terms, it works hard to provide exactly what each specific viewer wants to view at any given time. This means that when you post a video to your own channel, it will potentially appear in tailored recomendations all over the world.
Of course, there is more to building an audience than simply uploading to YouTube. Quality brands and products require high quality production values to represent them. ChannelPlan Basic videos are shot in high definition on cinema grade cameras. Sound is recorded using broadcast techniques and equipment, and so too is the lighting. Eyecatching channel branding is achieved by creating a unique visual effects sequence, logo graphics and channel banners. The branding helps to send. the right signals to your audience from the outset, implying they are not about to watch a run-of-the-mill YouTube production, but a professionally designed and produced video.
One Minute Flight School is a completely unique production project created from scratch, by Paul Carpenter Films. In this example, even the background music was written and recorded to suit the genre. For a remarkably cost effective outlay for each pack of three videos, your business can enjoy all of these creative benefits.
You can visit the new One Minute Flight School YouTube channel here. If you like what you see, please subscribe to help us build a strong following. ChannelPlan is provided exclusively by Paul Carpenter Films. Visit the ChannelPlan pages for more information.
One Minute Flight School is produced on behalf of London Airsports Centre, based at Damyns Hall Aerodrome in Upminster, Essex. Learn to fly and tour Europe in the incredible CT light sport aircraft by calling flight instructor and examiner, Deepak Mahajan on 0844 811 9820.
For ChannelPlan enquiries, contact Paul Carpenter on 07773 499767 / 01708 852315 or firstname.lastname@example.org